The Power of the Law Firm Brand
Missed the London Law Expo 2017? Listen to a recording of this live presentation at the London Law Expo 2017 simply by clicking the play button above.
Presentation Title: ‘The Power of the Law Firm Brand’
- Current market differentiation
- The purpose brand vs value brand
- Encouraging the employer brand values
- Added value – Encouraging client innovation.
Sadie Baron – Chief Marketing Officer, Reed Smith
With the firm fighting at its best, Reed Smith’s Chief Marketing Officer, Sadie Baron’s mission is to tell the world the Reed Smith story, and for those who know Sadie, know she won’t stop until she does. For Sadie, it’s using her 15-year experience in marketing to develop a vision that is light years ahead of the competition. And she has never worked as hard, nor had more fun in doing so. Her style is pragmatic and practical, also described as “off the creative scale,” but balanced with the interpersonal skills needed to sit at the head table.
Sadie has a rare mixture of skill sets all cross functional teams can bank on. Sadie feels proud to work every day with some of the brightest legal minds in a firm that values the power of marketing and business development.
As a team leader, Sadie empowers her team to make a difference together and deliver exceptional marketing, BD and communication activity.