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Getting to grips with The 5 P’s of Proactive Business Development©

This workshop is focused on helping senior decision makers to understand what needs to be in place to deliver effective business development results to win more work from existing clients, introducers and prospective clients.

The session will look at the key building blocks that need to be in place so that lawyers have a structured, skilled and people-centred approach to business development. It will be highly practical with tangible actions to take away so that attendees can start to work on the change that needs to happen to improve their business development outcomes from wherever they currently are..

Time: 14:40 – 15:40

Location: The Lockwood Room

The workshop session will run for 60 minutes and include a Q&A/discussion session for attendees. 

  • Explore the challenges related to engaging lawyers in business development
  • Consider why business development is often less successful than it could be
  • Develop a clear picture of what makes business development successful
  • Engage with the key aspects that all fee-earners need to engage with
  • Have a business development vision. Understand what good looks like for business development in today’s firm
  • Tackle barriers. Have ideas on how to tackle current barriers to effective business development
  • Understand focus areas. Start to assess what their firm’s gaps to effective business development are
  • Tangible action to take. Have some easy wins to implement to improve business development outcomes

Joanna Gaudoin

Managing Director

Inside Out Image

Joanna Gaudoin is a trainer, speaker and consultant who helps professional services firms and their people take a structured, skilled and people-centred approach to business development.
Through her company ClientWise, she supports individuals and teams to develop the confidence, strategy and skills needed to grow client relationships. Joanna’s work spans consulting, facilitation, training and coaching, underpinned by her proven framework, The 5 Ps of Business Development©. She is also an experienced speaker and published author, with over 14 years’ experience working with firms across law, finance, accountancy, and consulting.

This workshop is now at capacity. To join the waiting list please email lawevents@netlawmedia.com