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Retaining Pricing Confidence – Pricing Approaches For Challenging Times

Masterclass Description

Pricing has more impact on a firm’s profitability than any other factor, so getting it right should be one of the top priorities. As clients become more sophisticated and critical of fees and billing arrangements, pressure on firms is mounting to justify the numbers and convince clients that price equals value.

Learning Objectives

The changing legal market: Opportunities & threats for law firms
• What successful pricing looks like & its impact
• How we can create & credibly demonstrate value
• Participant Breakout Session – Having the CEO Conversation
• Summary of key messages.


Stuart Dodds

Co-Founder & Principal

Positive Pricing

Stuart Dodds is co-founder and Principal of Positive Pricing. He was one of the first and longest serving pricing and LPM directors in the industry, working firstly with Linklaters and then Baker McKenzie having previously been a Management Consultant for 18 years, and has consultant to many law firms subsequently.

He is an accredited Certified Pricing Professional (CPP), Accredited Legal Pricing Professional (ALPP), and Accredited Legal Project Manager (ALPM). Stuart also sits on a number of industry-related advisory bodies, is a Fellow of the College of Law Practice Management and one of the founders and board member of the Legal Value Network. He was also the first recipient of the TVPi Legal Pricing and Legal Project Management Educator of the Year (awarded June 2019).